About me

I'm Emma , a multidisciplinary Content/UX Strategist who is curious about what makes people tick. I see the world through a lens that's guided by equal parts emotion and logic (I'm an INFJ).

I'm Emma , a multidisciplinary Content/UX Strategist who is curious about what makes people tick. I see the world through a lens that's guided by equal parts emotion and logic (I'm an INFJ).

With 12 years of experience, I build brand messaging and UX strategies rooted in deep user and stakeholder research. In my present role, I spearhead discovery efforts and bridge the gap between stakeholder objectives and the needs of users.

With 12 years of experience, I build brand messaging and UX strategies rooted in deep user and stakeholder research. In my present role, I spearhead discovery efforts and bridge the gap between stakeholder objectives and the needs of users.

Though not Hobbit-sized, most other characteristics apply. I live in a 1830s stone home I’m renovating (thoughtfully and slowly) and enjoy the small joys of life like gardens, trees, sourdough bread, and lively banter that ends before my bedtime.

Though not Hobbit-sized, most other characteristics apply. I live in a 1830s stone home I’m renovating (thoughtfully and slowly) and enjoy the small joys of life like gardens, trees, sourdough bread, and lively banter that ends before my bedtime.

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Experience

Oct 2021 – Present

Full-time

Content/UX Strategist

The Durkan Group

Lead end-to-end discovery, strategy, and content for B2B digital experiences from initial onboarding, research, and client Figjam workshops to messaging frameworks, UX deliverables, and final website copy.

Apr 2019 - Oct 2021

Full-time

Content Marketing Manager

Ignite2X

Developed and executed integrated content marketing strategies for CPG clients, including managing a $150K paid social budget and leading influencer programs.

Apr 2018 - Apr 2019

Full-time

Social Media Specialist

Synergis Software

Owned social media strategy for a B2B engineering software company, translating technical value propositions into audience-relevant content, while supporting integrated marketing across webinars, trade shows, and live events.

Nov 2014 - Apr 2018

Full-time

Social Media Manager / Comms Coordinator

3Seed Marketing

Grew from supporting content marketing efforts into leading social media strategy and campaigns for a diverse client portfolio spanning higher education, business services, and consumer services.

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